Ram to Award Kentucky Derby Winning Trainer with Special Edition Ram 2500
Ram, the official sponsor of Churchill Downs and the Kentucky Derby, will give a one-of-a-kind special 143rd Kentucky Derby edition Ram 2500 Limited truck to the trainer whose horse wins the Kentucky Derby on Saturday, May 6.
Ram’s sponsorship of the event incorporates an immersive, weekend-long Ram Truck experience. Ram ProMaster vans will transport the traditional garlands worn by the Kentucky Oaks and Kentucky Derby winners, as well as the winning jockeys’ bouquets, to the track from the Kroger store where the garlands are arranged. There will be special themed truck displays and giveaway items at locations throughout the grounds, where fans can take commemorative pictures.
Ram is also teaming with TwinSpires.com on a 2017 Ram 3500 Limited truck giveaway competition for those attending the Derby as well as people watching the race from their homes. Though the giveaway does involve predicting the 143rd Kentucky Derby’s first four finishers, the contest is completely free and does not involve any betting whatsoever.
In a release, Mike Manley, Head of Ram Brand, FCA – Global, stated, “Ram trucks are the perfect match for horse owners, trainers and riders, and partnering with America’s premiere racing events is a great way to demonstrate our commitment to these customers. With the longest-lasting pickup trucks on the market and class-leading capabilities, Ram trucks are well-deserving of the ‘Official Truck of Churchill Downs and the Kentucky Derby’ status.”